SWOT Analysis

Abbeyleix SWOT Analysis

Strengths

Strong architectural and cultural heritage & unique character

Ideal central base for a visit to the county of Laois

Picturesque aspect

Weaknesses

Lack of or perceived lack of adequate car parking

Litter and debris from heavy traffic

Damage to approach roads including motorway construction traffic

Possible lack of critical mass (see opportunities)

Opportunities

Opening of the M8 by-pass in Summer 2010

To build on the strengths listed above

Annual programme of events to promote the town

Food – possible creation of a centre of excellence for slow food

Strong location as a centre for a longer visit

Possible synergy with Durrow (work with rather than against a combined offer)

E-Town

Develop a local energy market

Food Capital of Ireland

Genealogy

Threats

Downfall in traffic while welcome overall means a possible decline in business

Lack of local interest in the “Abbeyleix Project”

Lack of consensus and agreement on direction of the “Abbeyleix Project”